Why the “Why” Is More Powerful Than the “What”
As managers, we all recognize our responsibility to communicate the direction and goals of the organization. We understand what needs to be done to achieve those goals, the work processes required, the staffing needed, and the changes necessary. These elements are crucial for effective management and leadership, but they are not enough.
In a TED talk, Jen Clinchens highlighted that the most powerful aspect of leadership is building the "why" case. To be truly effective and to get employees to buy in, make a commitment, and own their work and responsibilities, a leader must answer the "why" questions. Why are we going in that direction? Why do we need to add or reduce staff? Why do we need to make changes? Committed and motivated employees understand the "why" and see what's in it for them. In essence, "why" is more powerful than "what" when it comes to getting people to follow you.
Why Attend the ALMA Conference?
Over the past few months, we have outlined the outstanding workshops, presentations, and roundtable discussions featured at this year's ALMA conference. You've heard the "what." Now, let's focus on the "why."
1. Adapting to Change: The business, workplace, and demographic environments are constantly evolving. Managers and leaders must continually develop their skills to remain effective in these changing landscapes.
2. Comprehensive Program: The ALMA conference offers an exceptional program of workshops, presentations, and roundtable discussions, all available for one low registration fee.
3. Learning from Experts: The best way to learn is from the experiences of others. The presentations and workshops at the ALMA conference are led by experienced leaders and subject matter experts.
4. Networking Opportunities: The conference provides ample opportunities for networking and organized roundtable discussions, allowing attendees to share ideas and solutions to common leadership challenges.
5. Affordable Accommodations: We have negotiated a guest room rate with the Marriott Courtyard hotel, located across the street from the Friday Conference Center, to keep the overall cost of attending the conference low. Room reservation discount available until August 15th.
6. Inclusive Registration: Meals and beverages are included in the low conference registration rate, ensuring a hassle-free experience for attendees.
7. Convenient Location: Chapel Hill, NC, is easily accessible from all major airports, making travel straightforward and convenient.
Understanding the "why" behind attending the ALMA conference can enhance your commitment and motivation to participate.
This year's conference promises to be an invaluable opportunity for professional growth and development.
